Awesome video, awesome tool, but that's not really the point I'm thinking about.
I'm more thinking about how the presenters here are well, obviously not presenters. They're engineers, the people who made the system, built the system, and tested from the time they designed its roots.
In business we learnt about this thing called Product Based Marketing and Consumer Based Marketing. One markets a product based on what the product has. The other does it based on what the customers have.
The latter is the route favored by more and more corporations these days, including a certain company with fruit for its logo. What makes me sad is that increasingly, people seem to favor style over substance. And that it has become the norm.
I suppose the part I liked about this presentation was that it wasn't some smiling salesman with a mask of friendly words, amusing jokes and sharp wit talking. It was just three (four?) honest engineers, presenting the fruits of their efforts over the course of two years. Somehow, it just added this extra element of...I dunno, Honesty? Tangibility? Credibility? To their speech.
There is show. There is flair. There is hype. And in the middle of it all, a little coffee-stained, greasy-hand, slightly myopic man with a paunch. Just going along his own way, building things that last.
Perhaps that was Google's intention. If that's the case then well, all I can say is that they're doing it right.
For me at least. *sigh*...